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What People Are Saying

“Allen Gannett's writing is insightful, inventive and practical, and makes you want to be more creative regardless of your profession. The Creative Curve turns shifts our understanding of creativity from a difficult-to-repeat light-bulb moment into a well illuminated and researched path to continual inspiration and creative success.”

– Shawn Achor

Author of "Big Potential" and "The Happiness Advantage"

“The Creative Curve takes on one of the most pernicious beliefs about creativity — that it is limited to natural-born geniuses. In fact, as Allen Gannett argues so capably, we all have the potential to come up with ingenious ideas and make them a reality.”

– Daniel Pink

Author of "When" and "To Sell is Human"

“All human beings have the potential for great creativity. Gannett explodes the myth that creativity is some mystical talent some are born with others not. Read this book to help understand how to unlock your own creativity, and the creativity of every person on your team.”

– Kim Scott

Author of "Radical Candor"